American Knife and Tool Institute

Keeping Knives in American Lives Since 1998

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Keeping Knives in American Lives Since 1998

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Brand Protection

Estimates suggest the global impact of counterfeits could reach nearly $1.8 trillion by 2030.

AKTI recognizes that creating thriving businesses in today’s marketplace requires an intellectual property and brand protection toolkit to address this issue.  Information, insights, and helpful tips on these topics are provided in this resource section by experts who contribute their time and expertise for our industry.

  • The Counterfeit Knife Crisis: What Brands Need to Know About Online Enforcement

    August 5, 2026
    The knife industry has spent decades building brands that stand for quality, safety, and craftsmanship. Counterfeiters steal that reputation and profit unjustly from legitimate brands’ hard work and investment. Unfortunately, they are not going away. Read More »
  • Trademarks: What Are They and How Do I Get One?

    February 7, 2024
    By Denise Mosteller & Jeremiah Pastrick You have worked hard and created a great product.  What can you do to protect it?  Get a trademark.   This article will discuss what can be trademarked and what steps should be taken to apply for a trademark. When people consider getting a trademark, they tend to think of […] Read More »
  • INFORM Consumers Act

    December 7, 2023
    Enhancing Transparency and Protecting Consumers by Denise Mosteller & Jeremiah Pastrick The online marketplace has witnessed remarkable growth, offering consumers a wide range of products and services. However, this growth has also led to deceptive marketing practices and a lack of transparency, leaving consumers vulnerable to potential harm. The INFORM Consumers Act was implemented on […] Read More »
  • Harnessing the Power of Social Media

    October 7, 2023
    In today's digital era, social media has emerged as a powerful tool for brands to advertise and sell their products online. For the knife industry, social media platforms offer immense benefits in terms of reach, accessibility, and connecting with customers across multiple generations. However, the industry also faces unique obstacles when it comes to leveraging social media effectively. Read More »
  • Become a Super Sleuth

    April 13, 2021
    Plagued by counterfeit products?  Check out the tips of expert investigators to find counterfeiters!  A replay of TrackStreet’s webinar “Become a Super Sleuth: Investigation Tips & Tricks. Conversations with Investigators is available to learn to hone the skills needed to track down those hard-to-find counterfeit products and their source. Denise Mosteller, one of the presenters, […] Read More »
  • Amazon Brand Registry

    August 25, 2020
    By Denise Mosteller & Jeremiah A. Pastrick Amazon was founded in 1996 and went public in 1997.  They started off selling books, then moved onto music, movies, video games, consumer electronics . . . and today you can buy practically anything on Amazon and have it delivered to your house, including counterfeits. With more and […] Read More »
  • Fed Up with a Lack of Cooperation

    March 9, 2020
    For those of you engaged in a constant struggle to uncover and address counterfeit goods on Amazon, as well as other online marketplaces, the avoidance of liability by the owners of the channels themselves can be endlessly frustrating.  Thus far, marketplace operators have been almost entirely immune from responsibility for not only advertisements and transactions that transpire on their platforms (e.g. eBay) but also, in set-ups like Amazon, for the goods themselves, which marketplace operators take possession of, store, ship and collect fees or commissions on these activities.  Read More »
  • Intellectual Property 101

    April 26, 2019
    Unlike tangible forms of property, such as land, goods or equipment, intellectual property (“IP”) is often referred to as “intangible property”, a term that acknowledges the ethereal nature of this type of property.  Additionally, these forms of property are born not from the hand but from the mind of their creators.  Accordingly, a unifying characteristic of all forms of intellectual property is that they are recognized as “creations of the mind”. Read More »

AKTI’s Brand Protection & Intellectual Property Experts:

Jason Cooper
Denise Mosteller
Jeremiah A. Pastrick

Helpful Brand Protection Links:

U.S. Patent and Trademarks Office
U.S. Copyright Office
U.S. Customs and Border Protection

Fighting Counterfeits:

AKTI’s Anti-Counterfeiting Guidelines (PDF)

Recent Brand Protection Posts:

  • The Counterfeit Knife Crisis: What Brands Need to Know About Online Enforcement

    August 5, 2026
  • Trademarks: What Are They and How Do I Get One?

    February 7, 2024
  • INFORM Consumers Act

    December 7, 2023
  • Harnessing the Power of Social Media

    October 7, 2023
  • Become a Super Sleuth

    April 13, 2021

As a nonprofit association, AKTI’s role is to be the reasonable and responsible advocate for the knife-making and knife-using community; educating, promoting and informing that knives are important tools.

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