The American Knife and Tool Institute (AKTI) is seeking a path to remove or reduce the suppression of knife brands’ social media accounts. To properly advocate and represent all brands in the industry – from custom knife makers to retailers to the largest manufacturers, we need to take a collaborative approach to address this situation.
The American Knife and Tool Institute is conducting this online survey of the knife and tool industry to assess the depth and breadth of social media use as a marketing tool.
None of the information we seek is proprietary. It will enable AKTI to have a stronger, more authoritative voice as we aim to engage in discussions with companies that own and monitor social media platforms.
Thank you in advance for your participation
Are you a member of AKTI? If not, please consider joining today! Review the knife industry level memberships and commit to supporting the organization that advocates for the industry to thrive and grow.