American Knife and Tool Institute

Keeping Knives in American Lives Since 1998

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Keeping Knives in American Lives Since 1998

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Steel Will Knives Selects Rogers Sports Marketing to Expand Relations in Southern US

August 29, 2016

Steel Will Knives announced Rogers Sports Marketing are now representing them throughout the southern United States. The highly trained and knowledgeable sales professionals will increase brand awareness and create new opportunities for Steel Will Knives.

“Targeting the best sales team for a rapidly growing brand like Steel Will isn’t an easy task, but through research and references, the final decision was simple.” Stated Boris Shekhman, Director of Business Development for Sports Manufacturing Group. “Rogers Sports Marketing’s current portfolio and previous track record displayed unconditional devotion to both the manufacturer and retailer. Their team’s initiative, product knowledge and authentic spirit reflected the same characteristics Steel Will Knives seek and we are motivated to be working with them.”

Rogers Sports Marketing Managing Partner, Skip Dahlstrom said, “We are proud to be representing such a quality brand. We know our customers are excited about this new relationship and our team looks forward to educating them on the new products.”

Steel Will Knives continue to design and create knives for personal defense, law enforcement, the military community, and outdoor enthusiasts. As they move towards 2017, Steel Will Knives will be releasing a variety of new products and with the help of Rogers Sports Marketing; they’ll be on store shelves for users to experience firsthand.

To learn more about Steel Will Knives, please visit www.steelwillknives.com

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