CRKT®, a brand built on innovation, craftsmanship, and collaboration with leading industry designers, has promoted Marketing Manager, Kyle Stuart, to the role of VP of Marketing, effective immediately. Stuart succeeds Doug Flagg, CRKT® VP of Marketing & Innovation, who recently retired.
In his new role, Kyle will continue to lead the CRKT® marketing team, while evolving the company’s marketing strategy, strengthening cross-functional collaboration internally and externally, and leading initiatives that drive brand awareness, customer acquisition, and sales growth.
“Since joining CRKT® four years ago, Kyle has demonstrated strong leadership and strategic thinking, while developing a deep understanding of our brand and consumers,” said Mark Schreiber, CRKT® President. “Over his time here, Kyle has led the creation and execution of our go-to-market plans in support of product releases, improved the consistency of our brand image, and helped bring new customers into the CRKT® fold.”
Kyle is an avid outdoorsman and seasoned marketing professional with deep and varied experience honed through positions in agency settings as well as on in-house teams. He will report directly to CRKT® President Mark Schreiber.
“I’m honored to take on this new role and excited to carry on the tradition built here at CRKT® over the last three-plus decades,” said Stuart. “The team in place here, combined with the incredible partners we have in design, development, and manufacturing, has the brand positioned well for future growth, and I look forward to leading the charge as we take CRKT® to even greater heights.”
CRKT is a loyal supporter of AKTI, with a member on the Board of Regents.